Website Intelligence & Profile

What’s behind nike.com?

Explore its history, technology stack, and network infrastructure.

Domain Age
31 yrs 7 mos
Registered March 3, 1995
Earliest Archived Website
January 1996
3,044 total captures
Major Redesigns Detected
Preserved across 3,044 captures
Based on inspected archive captures.
Current Platform
Custom Web Application / Modern Framework
Website Architecture
1. Domain Background

Domain Background

Public domain registry details, registration age, and expiration scheduling.

Domain Name
nike.com
Registration record
Registration Date
March 3, 1995
31 yrs 7 mos
Registry Expiration
March 4, 2028
506 days remaining
Registrar of Record
MarkMonitor Inc.
ICANN Accredited Registrar
Registry Notice: Domain registration date confirms public registry tenure. It does not establish business founding age or continuous website operation.
2. Website History

Website History

Historical captures, platform evolution eras, and layout transitions recorded in the public web archive.

Then: Earliest Archive 1996
Snapshot: January 1996
Recorded January 1996

Domain initial registration and early web indexing period.

View snapshot on Wayback Machine ↗
Now: Current Website Live
Live visual snapshot of nike.com
Inspected October 16, 2026

Current active website as observed on October 16, 2026.

Open live website in new tab ↗

Archived Milestones Timeline

Initial Domain Launch (1996)
January 1996
Domain initial registration and early web indexing period.
View capture on Wayback Machine ↗
First Generation Redesign (2007)
June 2007
Early structural template update and expanded content structure.
View capture on Wayback Machine ↗
Modern Template Migration (2018)
September 2018
Transition to responsive framework and modernized design system.
View capture on Wayback Machine ↗
Current Design First Observed
January 2022
Earliest inspected snapshot substantially resembling the modern active layout.
View capture on Wayback Machine ↗
Current website
Checked October 16, 2026
Inspected live homepage code and infrastructure configuration.
Archive Scope: Internet Archive captures record public snapshots. Broken archive assets in historical versions do not mean the website was non-functional at the time.
3. What it’s built with

What it’s built with

Identifiable website platforms, frontend libraries, analytics tools, server infrastructure, and developer credits.

Website Platform Inferred
Custom Web Application / Modern Framework
Website Architecture
Evidence: No standard off-the-shelf CMS generator tag detected
Frontend & UI Libraries Detected
React, Bootstrap
Client-side rendering and interactive components
Evidence: Standard frontend script dependencies
Analytics & Marketing Detected
Meta (Facebook) Pixel
Visitor measurement and performance telemetry
Evidence: Observed analytics tags and measurement containers
Builder & Author Clues Code Inspection
Standard Custom Build
No third-party builder lock-in detected
Evidence: HTML document structure
Server & Infrastructure
Component Detected Service Evidence / Context
Web Server Unspecified (Server header not disclosed)
Handles HTTP requests and serves website assets
Public HTTP response
HTTP Header
CDN & Reverse Proxy None detected / Direct origin delivery
Direct connection to origin web server
Direct IP response without proxy header signatures
Network Route
Hosting & Origin Network Amazon Web Services (AWS) — AS16509 (United States)
Netblock: Amazon.com, Inc.
Autonomous System Number (ASN) and IP route resolution
Network ASN
Server IP & Routing 54.192.100.58 • IPv6: None detected
PTR: server-54-192-100-58.mci50.r.cloudfront.net
DNS A & AAAA record resolution
DNS Record
Authoritative Nameservers Custom / Direct Nameservers
Delegated NS: ns-n2.nike.com, ns-n3.nike.com
DNS NS record delegation
DNS NS Record
DNS Security (DNSSEC) Unsigned (Standard DNS)
Standard DNS resolution without cryptographic signing
DNSKEY / DS cryptographic root record query
DNS Protocol
Email Protection (DMARC) Actively Enforcing (Rejects fraudulent emails)
Forensic reports routed to: dmarc_rua@emaildefense.proofpoint.com
TXT record query on _dmarc.nike.com
DNS TXT Record
Transport Security & Encryption HTTPS Transport Security
Encrypted transport security protecting visitor communication
Secure SSL/TLS certificate negotiation
Observed Protocol
Technology Scope: Technology detection identifies recognizable software fingerprints in public page code and DNS records.
4. Interesting discoveries

Interesting discoveries

Factual discoveries and cross-reference observations across domain records, archive history, and live code.

31 yrs 7 mos Domain Age with Recent Active Layout Inferred from comparison
Established digital heritage combined with recent template modernization.
Domain has been registered for 31 yrs 7 mos, while the current visual presentation first appeared in Current design template first observed around 2022.
See evidence: WHOIS registration record dating to March 3, 1995 cross-referenced with Wayback Machine snapshot diffs.
DMARC Email Security with Public Administrative Contact DNS record
The domain publishes an email authentication policy and routes aggregate forensic reports to a designated technical mailbox.
DMARC policy is set to Strict Reject (p=reject), with delivery reports routed to dmarc_rua@emaildefense.proofpoint.com.
See evidence: Public TXT record at _dmarc.nike.com in DNS root zone.
5. Sources

Sources

Traceability of underlying registry records, snapshot intervals, and analytical bounds.

Topic Source Event / Obs Date Analytical Bounds
Domain background
Registration record
ICANN WHOIS Domain Registry
Event: March 3, 1995
Observed: October 16, 2026
Confirms public registry tenure; does not measure uninterrupted hosting or continuous brand ownership.
Website history
Archived capture
Internet Archive Wayback Machine
Event: Captures from 1996 to 2026
Observed: October 16, 2026
Historical snapshots reflect public web crawler captures. Dynamic scripts or broken assets do not mean the site was offline.
What it’s built with
Detected on website
Detected website technologies and live HTML inspection
Event: Active website production code
Observed: October 16, 2026
Direct fingerprint matching of public page assets. Private backend libraries and server tools are not visible.
DNS & Network Routing
DNS record
Authoritative DNS & BGP Network Routing
Event: Active nameserver and MX/SPF/DMARC records
Observed: October 16, 2026
Reflects public DNS and routing table configurations at time of inspection.
Profile compiled on October 16, 2026.

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