Checks Done on Your Website
Our free website analyzer currently uses a 54-point checklist. Some checks are always relevant,
while others are conditional based on the type of site, the pages scanned, and the signals we
find during the analysis.
The goal is simple: help you spot the technical, SEO, trust, and user-experience details that
most business owners do not realize they are missing.
SEO Fundamentals
- Homepage title. Checks whether the homepage has a title tag, whether it is
a reasonable length, and whether it avoids generic wording.
- Homepage meta description. Checks whether the homepage has a meta
description.
- Canonical tag. Checks whether the page has a canonical tag and whether it
matches the preferred live URL.
- Meta robots tag. Checks whether the homepage meta robots tag is present and
whether it could block indexing.
- X-Robots-Tag header. Checks whether the page sends an X-Robots-Tag header
that may block indexing.
- Open Graph tags. Checks whether core Open Graph tags like title,
description, and image are present.
- Twitter card tag. Checks whether a Twitter card tag is present for social
sharing previews.
- Internal page meta descriptions. Checks scanned internal pages for missing
meta descriptions.
- Duplicate page titles. Checks whether multiple scanned pages share the same
title tag.
- Homepage H1. Checks whether the homepage has one clear H1 heading.
- FAQ schema on FAQ pages. Checks whether scanned FAQ-style pages appear to
be missing FAQ schema.
- Internal links on the homepage. Checks whether the homepage links to other
internal pages.
- Key pages linked from the homepage. Checks for homepage links or signals
for key pages like Contact, About, Services, Privacy, and Terms.
Content and Structure
- Homepage content length. Checks whether the homepage has enough written
content to explain the business clearly.
- Thin internal pages. Checks whether scanned internal pages appear to have
very little text content.
- H2 headings. Checks whether the homepage uses H2 headings.
- H3 headings. Checks whether the homepage uses H3 headings.
- Empty headings. Checks for heading tags with no visible text.
- Heading order. Checks whether heading levels skip in a way that may hurt
structure, readability, or accessibility.
- Top-of-page service clarity. Checks whether the top of the homepage clearly
explains what the business offers.
Technical Checks
- HTTPS. Checks whether the homepage resolves securely over HTTPS.
- Mixed content. Checks whether an HTTPS page is loading insecure HTTP
resources.
- Structured data. Checks whether JSON-LD schema is present on the homepage.
- Mobile viewport tag. Checks whether the page includes a proper mobile
viewport meta tag.
- Response time. Checks whether the homepage responds within the current
speed threshold.
- Robots.txt presence. Checks whether a robots.txt file exists.
- Sitemap declared in robots.txt. Checks whether robots.txt includes a
sitemap reference.
- Sitemap URL security. Checks whether the sitemap reference uses HTTPS
instead of HTTP.
- Homepage found in sitemap. Checks whether the homepage appears in the
sitemap that was found.
- Images missing alt text. Checks homepage images for missing alt text.
- Images missing width and height. Checks homepage images for missing
dimension attributes.
- Favicon. Checks whether a favicon is present.
Conversion and UX Checks
- Obvious contact method. Checks whether the site clearly shows a phone
number, email, or strong contact path.
- Clear contact path. Checks whether at least one strong contact signal is
present.
- Form labels. Checks whether homepage form fields appear to have labels or
aria-labels.
- Form autocomplete. Checks whether common homepage form fields use
autocomplete where appropriate.
- Top-of-page CTA. Checks whether there is a clear call to action near the
top of the homepage.
- CTA strength. Checks whether the top CTA may be too subtle.
- Pricing visibility. Checks whether pricing is visible when that would be
helpful for conversion.
- Trust signals. Checks whether the homepage appears to reference
testimonials, reviews, ratings, or similar trust elements.
- About page path. Checks whether the site appears to have an About or Team
path.
Local SEO and Business Identity Checks
- NAP information. Checks whether scanned pages appear to include business
contact and location details such as phone and address patterns.
- Local contact completeness. Checks whether a local-looking business may be
missing strong contact details.
- Partial NAP or local signals. Checks whether the site shows local-business
signals but only partial location or contact information.
- Local applicability. Checks whether a full NAP check is really relevant for
this type of site.
DNS and Domain Checks
- Base domain resolution. Checks whether the main domain resolves properly.
- WWW domain resolution. Checks whether the www version resolves properly.
- DNS TTL settings. Checks whether DNS TTL values are unusually low.
Extra Title and Heading Quality Checks
- Title length. Checks whether the homepage title is too short or too long.
- Generic title wording. Checks whether the homepage title uses generic words
like Home or Welcome.
- Missing H1. Checks whether the homepage is missing an H1.
- Multiple H1s. Checks whether the homepage has more than one H1.
Extra Canonical and Indexing Consistency Checks
- Canonical format and URL consistency. Checks whether the canonical is
absolute, whether it points to the clean public URL, and whether it matches the page being
served.
- Canonical vs Open Graph URL consistency. Checks whether og:url and the
canonical tag disagree.
In plain English: this checkup looks at SEO basics, title tags and meta
descriptions, indexing and crawl signals, canonical tags, schema markup, mobile readiness,
internal linking, key page coverage, heading structure, homepage clarity, calls to action, trust
signals, image setup, sitemap and robots.txt, HTTPS and mixed content, DNS issues, local
business signals, and more. fileciteturn3file0